01 / Field notes · Long-form editorial series
A close look at the decisions, doubts and people behind ambitious African companies.
What it is
Behind the Build is a long-form editorial series that deconstructs major institutional and brand moments from the inside out: rebrands, product launches, conference builds, strategic pivots. Each episode centres on one significant build moment and documents the decisions, tensions and systems that made it possible, produced with full documentary-style direction and Content Connect’s own editorial control.
Unlike a sponsorship or an advertorial, being featured on Behind the Build is a credibility placement. The story is the organisation’s, but the framing, questions and final cut belong to Content Connect, which is exactly what makes the resulting asset trustworthy to an outside audience.
Episodes
Episode 02 · PublishedMoonshot by TechCabal · Event growth
Daniel Akpauta, Growth Lead at Big Cabal Media, breaks down how to plan and grow a major event, from audience and campaign planning to building momentum before event day.
Watch on YouTube
Episode 01 · PublishedDreamStart Labs · Rebrand
DreamStart Labs needed to explain more than a new visual identity. Behind the Build became a story capsule for the thinking, people and direction behind the rebrand.
How brands take part
The brand is the subject; editorial control stays with Content Connect.
Three tiers of association with the series.
A bespoke, brand-funded episode with agreed creative input.
Where it all started
There is a build worth documenting
